Key issues |
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| 2007-12-24 | No history |  | Add My version | |
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| outline | |
Key issues
This is an example of an outline for a feasibility study for a small outdoor museum that wanted to add an outdoor performance space. The outline arose out of client discussions and formed the basis for subsequent research.
1. Can audience be increased by events?
2. Can events add the net revenue?
2.1 Increase to operations
2.2 Repayment of capital debt
2.3 Reinvestment in infrastructure
3. New structures
3.1 event barn
3.2 amphitheatre
3.3 retail
3.4 dining terrace
4. Is +$600,000 net possible?
4.1 Rationale for capital funding
4.2 cf. self sufficiency of museum facilities
5. Can changes preserve authenticity?
5.1 Visitation
5.2 Ambience
5.3 Programming?
5.3.1 What?
6. Is decline in visitation due to competition?
7. Event programming
7.1 Current cost/benefit
8. Uses
8.1 School
8.2 Individual -cultural
8.3 Group - social
9. Constraints
9.1 location
9.2 climate- operating year
9.3 weather
9.4 alternative attractions
9.4.1 Zoo
9.4.2 Theme Park
9.4.3 Recreation Area
9.4.4 Video game facility
9.5 Staffing
9.6 Lack of respect for history
9.7 Working parents
10. Alternatives already assessed
10.1 Commercial development
10.2 Popular chain restaurant
10.3 Disney pavilion
10.4 Interactive Heritage worlds
10.4.1 music and dance
10.4.2 baking and brewing
10.4.3 sports
10.4.4 crafts
10.4.5 leisure
11. Recommended alternative
11.1 Events
11.1.1 Financial model
11.1.2 OUTSIDEPROGRAMMING MODEL
11.1.2.1 22 discrete
11.1.2.1.1 Event barn
11.1.2.1.1.1 1000 capacity
11.1.2.1.1.2 small stage
11.1.2.1.1.3 food service
11.1.2.1.1.4 open or closed walls
11.1.2.1.2 Amphitheater
11.1.2.1.2.1 200-400
11.1.2.1.2.2 Music/singing
11.1.2.1.2.3 Small scale entertainments
11.2 New mandate
12. Testing the strategy
12.1 Compare strategies of other attractions
12.2 Compare attractions similar to the Village
12.3 Use the Village's past to predict its future
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